Alas de Transformacion is an organization dedicated to enabling individuals to recognize and realize their inherent potential through a series of diverse sessions and progressive levels, interactive dialogues, and complimentary weekly presentations made available to the wider community. In a last-minute capacity, we were engaged to attend one of these weekly events, document the presentation, and expeditiously develop a compelling social media advertisement tailored to effectively reach their audience while simultaneously appealing to varied demographic segments, thus effectively spotlighting the organization's offerings.